5 Best Personal Finance Affiliate Programs

Did you know that you could make money by talking about money? It might sound unbelievable, but it’s true! Personal finance affiliate programs are one way to make money by discussing finances.

You ever go on Investopedia to learn more about where to invest your money? Or Nerdwallet to find the best budgeting apps? You need to know that these platforms are getting paid to share content from various finance companies.

Financial products like banks, credit cards, investment funds, and insurance are all topics you can use to make money.

To shed some light on how lucrative this industry is, according to Mhojhos Research, the digital marketing industry is currently worth about $12 billion in 2022! Let’s briefly discuss what affiliate marketing is and how you can sign up for a personal finance affiliate program.

What is an Affiliate Marketing?

Affiliate marketing is a performance-based marketing strategy that enables companies to pay commissions for referring businesses to their products or services. The affiliate marketer promotes the product, and the affiliate earns a commission if someone purchases it.

In this case, the affiliate marketer promotes personal finance products, and if someone buys them, he/she earns a commission. Simple as that.

How Can You Sign Up For A Personal Finance Affiliate Program?

Most financial companies offer a personal finance affiliate program, so signing up is pretty simple. All you need to do is go to the company’s website, click on the “affiliates” tab, and fill out the form. After you submit your application, they will review it and get back to you.

Once approved, you can start promoting their products and services and earn commissions for successful referrals! Companies typically provide you with a unique affiliate link you can share with your audience.

Top 5 Personal Finance Affiliate Programs

Now that you know what a personal financial affiliate program is, let’s look at some of the best personal finance affiliate programs.


USAA personal finance products are designed for active or retired military members. They offer a full range of products, including auto and home insurance, credit cards, checking accounts, and auto loans. They also offer mortgages, health insurance, retirement plans, and investment opportunities if you want more options.

Although some of the company’s products are through partnerships with other providers, this one organization can still meet all the financial needs of military families.

Even though affiliates make $25 per lead, which is lower than most other financial services programs, USAA still generates a lot of revenue. With 1.3 million active members and 21.8 million retired veterans in the potential market, there are plenty of opportunities to work with here. Even though this personal finance affiliate program targets strictly military related families, it’s still an exceptional option to promote!

2) Credit Sesame – Variety Of Personal Finance Products

credit sesame affiliate program

The Credit Sesame personal finance affiliate program is a free credit score and financial wellness platform that helps you make informed decisions. They also offer a variety of personal finance products, such as identity theft protection, student loan refinancing, mortgage rate comparison services, and more.

Credit Sesame pays up to $9 per registered user for every successful referral from your affiliate link. While this isn’t the most profitable of the personal finance affiliate programs, there are still plenty of opportunities here, such as:

  • chance to earn $100 every 30 days as their credit rating improves.
  • $1 million in complimentary identity theft insurance.

These are just some of the many opportunities that make Credit Sesame one of the most attractive personal finance affiliate programs.

credit karma personal finance affiliate program

Credit Karma is another free credit score and financial wellness platform like Credit Sesame. They offer a variety of products, such as free credit reports, identity theft protection services, tax filing support, auto loan comparison tools, and more.

When comparing the two, however, Credit Karma takes the lead in popularity as the platform has over 100 million dedicated users and is rapidly growing daily.

In terms of its affiliate program, there is a bit of a downside. Since Credit Karma only pays out for online mortgage submissions, this means that the conversion funnel is much longer and it also won’t include people who don’t own homes.

However, this is the perfect personal finance affiliate program if your audience is home buyers! The program offers $12 per online mortgage submission.

4) Farther Finance

farther finance personal finance affiliate program

Traditionally, wealth finance has only been available to the wealthy. Farther Finance is here to change that by offering personal finance products to middle-class and lower-income families.

Their products focus on wealth preservation, retirement planning, home loans, investments, and more. They also offer a unique service where they match people with financial professionals who can help them make intelligent decisions about their money.

Now, their affiliate terms could be better. Only offering $5 per email sign-up. However, this beats having to make a sale. Everyone you refer only has to “sign up” to receive the payout, which is one of the sweetest deals you’ll ever have for a personal finance affiliate program.

5) Experian

experian personal finance affiliate program

Experian is a consumer credit reporting agency founded in the United States in 1988. It is considered one of the “big three” agencies, alongside Equifax and TransUnion.

The company has a long history of providing consumers with credit reports, scores, and other financial services. Experian is the oldest of the big three agencies and has over 30 years of experience in the industry.

Now concerning their personal finance affiliate program, it’s a mixed bag.

For every customer you refer that signs up for a free account, They pay you $6. If the customers buy any of their paid products, your commission increases to anywhere from $7-$30. The only downside is their 10-day cookie window, shorter than most other personal finance affiliate programs.

Final Thoughts

Overall, there are plenty of great personal finance affiliate programs that you can partner with in the financial services space. From Credit Sesame and Credit Karma to Farther Financial and Experian, you’re sure to find one that fits your needs.

Although we’ve listed some of the best personal finance affiliate programs, we also wanted to provide honest insights, as each program has unique differences.

Not necessarily saying that one is better than the other, but depending on the type of industry you’re in or what your brand stands for, you should consider the different options and choose the one that best complements your goals.

At the end of the day, it all comes down to finding a program that aligns with your audience and provides you with a good balance between commission rate and cookie window. With so many options out there, we’re optimistic you’ll be able to find one that fits your needs perfectly!

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