How To Find Your Niche On Youtube – 8 Positive Steps You Should Take

Starting a Youtube channel can be a fun and profitable way to share your passions with the world. But before you can start making videos, you need to choose a niche for your channel. Maybe you’re a fantastic make-up artist who wants to share your tips with the world, or you’re a car enthusiast who wants to show off your collection.

Whatever your interests are, there’s a Youtube niche for you. But how to find your niche on Youtube when starting a Youtube channel? Let’s dive into this now!

How To Find Your Niche On Youtube When Starting a Youtube Channel

Here are a few things to consider on how to pick a Youtube niche when starting a Youtube channel.

Before we get to those 8 steps, check the highest CPM Youtube niches first to see if your niche interests lie within these high CPM niches. You could always get more specific within these high CPM niches, such as sub niche categories. This is so you can make more money from running ads on your channel!

1. What are you interested in, and what do you want to share with the world

I know, I know…. we’ve all heard this before, but it’s essential- you need to be passionate about what you’re pursuing to be successful. If you’re interested in something other than your niche, making videos that people will want to watch will take a lot of work.

When thinking about how to find your niche on Youtube, think about what you like to do in your free time. You don’t have to be an expert, but it helps to be interested in your topic. This will keep you going when you don’t feel like filming and make your videos more enjoyable. 

Even if you have an odd or weird interest, there are plenty of odd Youtube creator niches that are working well for others!

Whatever you find enjoyable that you like to do in your free time would be your best Youtube niche option!

2. Niche down within your Youtube niche 


Once you’ve considered your Youtube niche, it’s time to get specific. The more detailed your Youtube niche is, the easier it will be to target your audience and grow your channel. For example, if you’re interested in fashion, you could narrow down your Youtube niche to vintage fashion or DIY fashion.

If you’re into tech, you could focus on unboxing and reviewing videos or app tutorials. The options are endless, so get creative when thinking about how to find your niche on Youtube.

3. Research your competition 

finding your niche on youtube

Next, take some time to do research when wondering about how to find your niche on Youtube. Check out other Youtube channels in your niche and see what they’re doing well. What kind of videos are popular? What topics do people seem to engage with?

Take note of what’s working well for other Youtube channels and use that information to help you plan your videos. You can also use this research to find any gaps in the market. Are there any topics that aren’t being covered by other channels? This is an excellent opportunity to fill the gap and stand out from the competition. 

Use tools like Vidiq and Tubebuddy to also spy on your competition!

4. Choose a niche that’s never ending 

how do you find your niche on youtube

When picking a niche, you don’t want to choose one that will only give you a few video ideas. Instead, you want to choose a niche that provides endless possibilities.

That way, you’ll always have content ideas, and your channel will always have something new and exciting to offer your viewers. 

5. What equipment do you have?

Don’t let this limit you, but consider what equipment you can access. For example, if you’re planning on doing a lot of vlogging, you’ll need a good-quality camera and microphone.

On the other hand, if you’re planning on doing DIY videos, you’ll need access to a decent amount of supplies. Consider what you have and what you can get before finalizing your niche. 

6. How often will you post new videos 

finding a youtube niche

This is often overlooked when picking a niche, but it’s essential to consider it based on your lifestyle. If you can only post one video per week, choose a niche that requires less frequent content.

On the other hand, if you have the time and energy to post multiple videos per week, you can afford to be a bit more experimental with your channel. Whatever you choose- be consistent! 

7. How will you promote your channel

Following step #6, ask yourself how you will promote your channel. There are several ways to promote your Youtube channel, but it’s essential to consider which ones will work best for you and your niche. If you’re planning on doing a lot of social media promotion, for example, you’ll want to ensure your niche will do well on social media.

For example, if you are considering make-up tutorials- test out posting some of your videos on Instagram and Tiktok to see the engagement. See which platforms work better for you before finalizing your niche. 

8. What are your Youtube channel goals? 

how to find the right youtube niche

Finally, before you pick your niche, you must think about what you want to achieve with your channel. Do you want to grow a large following? Make money from ads? Collaborate with brands? Or are you just starting a channel for fun? Your goals will influence the content you produce and the niche you choose.

When narrowing down your options and choosing a final Youtube niche, keep all these factors in mind. By taking the time to consider all of these things, you’ll be on your way to starting a thriving Youtube channel that people will love to watch! Once you know your goals, you can narrow down your options and choose a niche that will help you achieve those goals. 

Final Thoughts

By understanding what content is most popular on Youtube, you can make more informed decisions about the type of content you produce and the sorts of videos you put out. This list is a great starting point but remember, there are endless possibilities when creating content for your Youtube channel. So get creative and have fun!

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