Should You Start A Second Youtube Channel? 6 Valuable Pros And Cons

Maybe you have an old Youtube Channel and are thinking of reviving it again? Maybe you had a few hundred subscribers, but now you want to change your niche and unsure if you can rebrand the old channel?

Or you have other reasons on why should you start a second Youtube channel?

Are you unsure if you should continue with that channel because how old it is, or maybe because you haven’t uploaded in months, or even years? Do you think Youtube would penalize your channel for the inconsistent uploading?

Have you successfully built up your first YouTube channel and now have a solid group of loyal subscribers? The views are consistent, brands are interested in working with you, and life is good. But then an idea hits you – what if you started a second channel?

Whatever the reason may be, there are pros and cons to everything; so of course, there would be some to start a second YouTube channel. That’s why we’ve created this article to help you weigh out the options and make an informed decision on whether or not starting a second channel is right for you.

6 Pros When You Start A Second Youtube Channel

If you’re like me, receiving the good news first is always preferred. So let’s start with the reasons why starting a second YouTube channel could be a great idea.

1) Explore different content ideas

different youtube niches

Perhaps you’re interested in more than one topic and feel like your first channel is too niched down. Or maybe you have an old Youtube channel, but are not interested in creating the niche content you were creating before? When you start a second channel, you would be able to explore other Youtube niches.

NOTE: Just make sure you are picking a high CPM Youtube niche so you can earn more income from ads.

This is a great reason to start a second Youtube channel because you do not want to mix niches!

2) Reach a different audience

Your second channel could attract a completely different audience than your first. This could open up opportunities to work with new brands or even get your name out there to a new group of people. This is why most people start a new, or second Youtube channel because their first channel is in a totally different niche.

3) Start a second Youtube channel to make more money

make more money on another youtube channel

Of course, one of the main reasons people are drawn to starting a second channel is because it could mean more income. If your first channel is already bringing in some money, imagine what doubling (or even tripling) that could do for you!

NOTE: If you dive into Youtube Automation for your second Youtube channel, you can even automate a majority of your new channel.

When you start a second Youtube channel, it isn’t always guaranteed to become successful. Just keep that in mind!

4) Freedom to creatives

Depending on the content of your first channel, starting a second one could give you the freedom to be more creative. If your first channel is vlog-style or tutorial-based, you might want to use your second channel as an outlet to experiment with new types and styles of videos.

Take myself for example, I have 4 Youtube Channels in all different niches! I’ll link to one of my channels, Creator Clump.

5) Improved skills and knowledge

more youtube video skills

The more channels you have, the more experience you’ll gain in all aspects of YouTube. From filming and editing to promoting and monetizing, you’ll quickly become a pro at everything YouTube-related.

Even if you don’t do anything yourself, you’ll always be improving your ability to find outsourcing talent, increasing your program management skills, and your communication skills.

NOTE: You can always learn to build a successful Youtube cashcow channel. Outsourcing most of the videos and voiceovers to sites like Fiverr and Upwork is a great idea and will help automate when you start a second Youtube channel.

6) It’s Fun!

Last but not least, if you start a second Youtube channel, you should have fun doing it. So if you’re feeling burnt out or uninspired with your first channel, starting a second one could be a great way to get back into the swing of things and remind yourself why you started making videos in the first place.

The 6 Cons Of Starting A Second Youtube channel

The part that we all dread – the cons to start a second Youtube channel. But honestly… These are just as important as the pros, so don’t skip over them! Knowing the cons of starting a second Youtube channel could help you avoid any future issues or problems down the road.

1) It’s a lot of work

should you start another youtube channel

If you want to start a second Youtube channel, remember it takes a lot of time, energy, and effort. You’ll need to consistently upload high-quality content to both channels, promote them across social media, reply to comments, and network with other YouTubers.

If you’re not prepared to put in the work to start a second Youtube channel, it probably wouldn’t be a good idea. Even if you don’t do the work yourself and outsource it all, it still takes a lot of work to find freelancers for outsourcing YouTube channel content to and ensuring they understand the requirements and provide high quality content.

2) Not enough time

The number one reason people don’t start a second Youtube channel they’ve been dreaming about is that they don’t have the time. If you’re already struggling to keep up with your first channel, adding another one to the mix is probably not the best idea.

Don’t be like me and don’t try to build 4 Youtube channels at once! They are all progressing very slowly. My suggestion is to start with one and grow that one to whatever goals you may have. After that, then feel free to make another channel.

3) You could lose subscribers

Starting A Second Youtube Channel

There’s always a risk that you could lose subscribers on your first channel when you start a second Youtube channel. If you’re not careful, you could end up losing subscribers (and views) from your first channel because you’re splitting your time and attention between two channels.

The picture above is my gaming Youtube channel. I’m not very active on it, so I have been losing subscribers. The picture shows I have got 8 less subscribers than previous time period.

If you have excellent time management skills and a plan in place, whether that be your own time or outsourcing plan, ensure you stick to it!

4) It’s expensive

If it is your plan to start a second Youtube channel that’s completely different from your first, you might need to invest in some new equipment or invest in outsourcing to freelancers. This could range from buying a new microphone to setting up an entire home studio.

This can also mean hiring a whole team to outsource content to. If you already outsource one channel, just double your expenses to get a rough estimate of the monetary investment to start a second Youtube channel.

5) You could get overwhelmed

should i start a second youtube channel

It’s easy to get caught up in the YouTube world and feel you need to do everything at once, especially when you start a second Youtube channel. Trying to do too many things at once will only lead to burnout and could cause you to give up on your channels altogether.

This is what happened to me. You must stay focused and continue to build up your channels, even if you aren’t seeing that growth or revenue you want yet.

6) You might not be successful

When you start a second Youtube channel, there’s always the possibility that it could flop. It’s a risk you must be willing to take if you want to start another channel, but it’s important to go into it with realistic expectations.

Your second channel might never reach the same level of success as your first one, and that’s okay. Just don’t burn yourself out and keep the long term game in mind.

BONUS: Youtube Ideas To Consider For Your Second Channel

If you still want to start a second Youtube channel but can’t seem to come up with any ideas, here are a few suggestions to get you started that have seemed to grow in popularity over the past year or so.

NOTE: Be sure to check out these tools for finding even more video ideas!

1) A Gaming Channel

If you’re a gamer like me, starting a gaming channel is a great way to connect with other gamers and build up a community. You can do game reviews, walkthroughs, tips, and tricks videos or stream your gameplay.

start a second Youtube channel
Gaming Effects Youtube Channel

I started my gaming channel in 2016 and started with the popular Call of Duty gameplays. Then I branched off into the Mobile gaming world.

2) A Beauty/Fashion Youtube Channel

If you’re into fashion and makeup, starting a YouTube channel is a great way to show off your style and give beauty advice to others. You can haul videos, product reviews, tutorials, and lookbooks.

3) Vlog Youtube Channel

Vlogging has become one of the most popular types of content on YouTube in recent years. If you’re unfamiliar, a vlog is a video blog where you document your life and everyday activities. You can vlog anything from your daily routine to your thoughts and feelings.

4) Mukbang Youtube Channel

mukbang youtube channel
Mukbang Channels

This is one of the oddest Youtube niches that creators can make. Mukbang is a relatively new concept that’s become popular on YouTube over the past few years. It’s where you eat food on camera while talking to your viewers. You can do ASMR mukbangs, challenge videos, cooking videos, or just general mukbang videos where you eat a lot of food.

Final Thoughts

There you have it! Here are the pros and cons of starting a second YouTube channel. Even though there are some risks involved, if you’re passionate about the idea and willing to work, starting a second channel can be a great way to grow your YouTube presence and reach a new audience.

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